When it comes to marketing and advertising online Facebook advertising is the king today and in the foreseeable future. There is no audience that is larger than Facebook’s in the global economy. As of the printing of this article, there are 7.5 billion people in the world. The United Nations estimates it will increase to over 11 billion by the year 2100.
With nearly 2 billion monthly active users – more than one-fifth, approaching one-quarter of the entire world’s population, Facebook has no equal when it comes to the size of its audience. However, the true strength of Facebook’s gigantic audience lies in the way in which advertisers can target specific Facebook users.
There are three powerful applications that Facebook advertising gives to its advertisers.
The first one is the Core Audience. This is used to target ads using Facebook data.
The second application for Facebook advertising is to create Custom Audiences.
This is where you use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know.
The third application is the ability to create what is known as Lookalike Audiences. This is where you can surface new audiences by combining Custom Audiences with Facebook targeting.
These three options are so powerful that you can literally target anyone, anywhere. Understanding how to use these options correctly will not only bring visitors to your site but those visitors will be buyers as well.
The most often asked question by newcomers to paid social marketing is, “Does Facebook advertising work?” The answer is clear – YES!
The video below is an excellent talk given by Antoine Dupont, CEO of Katapult Marketing, at the Digital Marketers of the Palm Beaches about why you should use Facebook for your business, what is Facebook for marketing, and how you can use Facebook advertising for your business. It is one of the best talks I have heard concerning Facebook advertising and marketing for small business.