Does your business have a mobile friendly web design? What does that even mean? Knowing that a great majority of your customers use mobile devices more than desktops and laptops should drive you to want a responsive design.
Mobile devices have changed the way we live and interact with each other and with businesses. People use their smartphones and tablets for planning, connecting with colleagues, friends and family, shopping, research, and simply “surfing the net.” If you are in business and have a website, it MUST be a mobile friendly web design. That is of course if you want to compete in today’s digital environment.
Over the years smartphone sales have and continue to grow and be the medium of choice for the average consumer. In 2014 over 1.3 BILLION smartphones were shipped world-wide. In developing countries people use mobile devices more than anything else to connect to the internet. If your business presence looks terrible on their phone, they will simply move on to the next one where they can see what is being offered easily.
Another important statistic to consider is that Americans spend more time on their mobile devices than they do on their televisions and laptops. Phones and tablets are the vehicle of choice when it comes to viewing videos, browsing sites, shopping, and research. Nothing is more important than having your business having a mobile friendly web design. Without it your prospective customers won’t even stop.
Google tells us that 20% of ALL searches are related to location. They also reveal that 88% of all searches occur on mobile devices and a great majority of these types of searches are seeking; the nearest store or business, business hours, directions to a local store, local business address and product availability. Think about your own usage, how do you use your own mobile device?
Surveys and studies have shown that 74% of visitors were more likely to return to mobile friendly websites. Consumers use the internet to research extensively before making a purchase decision. Not only do they search the internet for their information, they make purchases on them as well. Having a mobile friendly web design that is available 24 hours a day is essential to your business.
Responsive websites (mobile friendly web designs) are now given preference in Google’s search results. It doesn’t matter how great your product or service is. If you have a responsive website design then you will lose out to your competitors who do.