When you begin the conversation about SEO, you must determine whether you want to talk about local or national/international search engine optimization.
While they both focus on placing your business on the first page of search engine results (Google, Bing, Yahoo), there are important differences in how you approach the task. There are even differences in how each search engine determines ranking factors.
Traditional SEO focuses on improving your organic search results on a national or global scale.
Local SEO concentrates on getting traffic to your website and making your business, farm, or ranch more visible in your local area.