Local search engine optimization (SEO) is a strategy that is specifically created for your business. The goal is to increase the number of web pages found from search queries entered. In doing so, you reach more customers and make more money.

When a potential customer searches for your business or the products and services you sell, you want them to find your site at the top of the search engine results.

Whether you have a new or existing site, there are several strategies that can get traffic to your website and help your site rank higher in the SERPs. You can see some of these in the sidebar.

Ultimately, local SEO helps achieve top rankings so more people can find you, contact you, and/or visit your local business.

I can do local SEO for any locality in the United States.

MannClann Enterprises is based in Colorado Springs, and I specialize in working with local companies , ranches, and farms to improve their presence online and increase their visibility in search engine rankings.

We live and make our home in here in Colorado. Our last daughter (at home) attends school here, and I am 100% invested in seeing that business in Colorado Springs thrive.

Besides a traditional plan of action for SEO, the following local strategies increase your ranking ability.

When optimizing for traditional SEO, you’ll be using the strategies and perhaps others as well.

People use a lot of different terms when referring to SEO – traditional, national, global, e-commerce, local, etc. While all of these use some overlapping techniques, there are some specific strategies for e-commerce and local SEO that are used alongside traditional techniques.

When a term, phrase, or question, is searched and the first page of the results come up, roughly 70% of all clicks will go to one of the listings in the first five positions. This is the primary reason it’s so important to have a good SEO strategy in place. This is true for both traditional and local.

The answer is SEO, plain and simple. If you look at the sidebar, you will see some strategies used to boost rankings on a national scale.

I wish I could tell you that if you do these things, you will automatically rank at the top of the search engine results. No one can promise that, however, as a bare minimum, the steps listed in the sidebar are necessary for any kind of ranking at all.

First things first – If you chose me to create your site, you and I have already had a discussion as to the type of customer you are looking for and the important keywords and phrases that they may search for.

If I did not build your site, then that’s a different conversation. For now, we’ll just look at how I would handle your site from the beginning.

Search Engine Optimization is not a static page or simple process. It constantly evolves and changes, and because of this, there is a combination of advanced strategies that also evolve in order to ensure maximum results.

I pride myself on setting you up for success when building your website. Your website will be built and optimized for search engine results from the beginning. It would be silly not to do it that way, although not every designer adheres to that philosophy.

Search engine optimization is a marathon, not a sprint. Some people believe you can just purchase SEO services and magically your website will be at the top of the search results. It just doesn’t happen that way.

Professional SEO’s use the term SERP as an acronym for “Search Engine Result Page.” It’s the page that displays after you’ve typed in your search term and hit enter.

Each search engine displays what it feels are the most relevant pages for that search term. Google is the world’s adopted default search engine, but there are many others.

Each search engine uses a proprietary algorithm to determine what it displays for the search term entered. They base this on the quality of websites along with thousands of other factors.

Since the quality of results is crucial to a search engine’s success, they are constantly trying to improve the algorithm to display the best sites which answer or display the information the searcher entered.

When optimizing a page for the SERP, most professionals try hard to get you into the “Snack Pack” which is the first 3 listings under the map and any advertisements. The reason being is that those first 3 listings account for over 50% of the clicks on that page for that specific search term.

EVERYTHING starts here. There is no real campaign without this first step. It is sometimes difficult and always tedious, but it is the most crucial part of the process. If you don’t get this done right, then your efforts are in vain.

The first thing to be done is measure what your competitors are already ranking for. This is the same whether it’s a product or a service. This gives a picture of the keywords and phrases that must be targeted.

Here’s a brief checklist of tasks required.

Let’s recap some important factors of SEO competitor analysis.

On-page SEO, in my opinion, is the easiest part of the search engine process. It is the only part of SEO that you can actually control.

We can’t control the algorithm search engines use, we can’t control when they change those algorithms, we can’t control any part of the search engine process EXCEPT for the information on each page of our website. That we can control.

The pieces that make this all up are the structure of your website, code, markup, and of course your content. If you don’t have good content, the chances of you ever ranking at the top of the search engine results are slim and none.

Here’s what can be controlled on every page of your website by your designer.

There are many other factors that can affect your on-page efforts, your web host, third party plugins, fonts, etc. A good designer will be aware of these things and work with you to ensure your site runs smooth, fast, and can rank.

1.719.377.2157

8:00am - 5:00pm

Do you need information that you could not find on the site? Fill out this form to get in touch and I’ll be back with you ASAP!