Planning Your Website's Content Strategy
Visual design and technical functions are critical to your website. However, your website content may be the most influential factor to visitors coming to your site.
Quality pages, blog posts, product information, multimedia, and other sources shape your brand's voice. Your website should establish you as an expert in the field you are in, and ultimately convert visitors into leads and customers.
User-Focused Content Marketing:
Effective content strategies focus on what your audience wants to see, hear, read, or somehow consume. Are they looking for educational resources, visuals, or comprehensive product information? Insuring that your content meets their needs, you will see improvement in search engine rankings, and engagement metrics.
Some designers can/will do everything for you, posts, articles, images, videos, etc. but that all comes with a price and it’s usually pretty hefty.
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Content Creation Options:
Designer Supplied Content
Upside: Many experienced designers can produce polished, search-optimized content.
Downside: They may lack critical business knowledge of your industry to capture your brand voice and value proposition.
Client Supplied Content
Upside: You provide the content that shows your expertise.
Downside: More time and effort are required from you and you may need assistance optimizing the content.
Hybrid Approach
You provide the basic content required, the messaging, and brand guidelines.
That information is then optimized by us for SEO, correct structure, and engaging delivery.
Content Writers You May Need
Blog Writer
A blog writer can usually make a complex topic easier to understand. Good ones create engaging posts that keep your reader on your site longer. Many blog writers are fairly competent in understanding basic SEO on page tactics. This can be very helpful, as they can do some keyword research and optimize the content for SEO discovery.
Technical Writer
Technical writers are excellent at taking highly technical information and repurposing it into an understandable form that your basic visitor can digest. These writers can provide in-depth explanations of technology — how to use it, how to build it, the processes, the components, the inner workings, and the mechanics. They are also adept at creating content such as:
- How To Guides
- FAQ's
- Technical Manuals
Copywriter
Copywriters can usually write on a big variety of topics. They are the most versatile of all writers (in my opinion) because they understand how to connect the dots so that your reader understands what is being explained. Some copywriters specialize in sales pages, which can be very expensive but well worthwhile for high-ticket items.
Social Media Writer
This kind of writer can create and release content to your social accounts daily if needed. Their speciality is to get you to “look” and create conversations and interactions. A good social media writer is on top of trends, social algorithms, and capabilities to ensure success in messaging. If you end up hiring a social media writer, make sure you trust them. They will basically be your brand spokesperson and can help or hurt your reputation.
Email Writer
An email writer has one goal and one goal only – motivate the reader to action. They are specialists in creating engaging headlines and call to action phrases that motivate your reader to a desired action (replies, phone calls, links, etc.) They also have expertise in A/B testing to ensure you get optimal conversion rates.
